Assignment 1 - Print advert

            My advert aims to appeal to the target demographic of 14-25 year old women that want to stand out from the crowd. This is because, referring to Gillian Dyer’s lines of appeal, I would say that my advert portrays the idea of self-importance and pride.  I did this by including a variety of techniques to make the model catch the audience’s attention and make them aspire to be like her in order to help sell the product. For example, I placed two blurred pictures of the model in the background to create a 3D effect and make the model at the centre stand out. I enhanced the lip colour to draw attention to the pink shades of the advert as the perfume has a pink hue. Stereotypically, this is a feminine colour, which again would appeal to women of that age group. This also forms a correlation between the image and the perfume bottle. The glitter is an effect used to directly address the audience and create this sense of fantasy and make the advert slightly surreal.  I followed conventions of fragrance advertisements by placing the perfume in the bottom right and the name on the other side of the model.