Assignment 2 - Album cover and interview

-       My target demographic is an older teenage male or female (mainly female though due to the gender of the artist) that is interested in hip, fresh pop music and is not afraid to explore new talented artists. I am featured in Billboard, the pop magazine that aims to address young teens, from the age of 16, to young adults, at the age of 26. This is because the magazine provides its readers with the latest updates from the charts, but of mainly pop music. I chose them, as the way I would be portrayed is perfect in maintaining my image and expressing my true personality. My general aesthetic is clean, modern covers and my NVC is indirect, as I am usually not facing the camera. This gives me a mysterious touch, which I think is very important in making me stand out from other artists of the same genre. My interview also is something that would attract my target demographic as its gives them an insight of my personal life and breaks the barrier between artist and audience. Because this theme is outlined in all my promotional, I think it creates synergy, which, for me, is vital. I followed many conventions in both the album cover and double page spread, for example I included a quote from the interview in the text (to break it up) and a drop cap at the beginning of the paragraph. Another common convention is that the image used is usually direct address, which entices the reader to buy the magazine because the celebrity in the magazine is looking directly at the audience therefore it encourages them to buy the magazine, however I challenged this convention and decided to steer the eye contact away because I feel like the reader already recognizes the artist by the distinct design and colors (synergy). Regarding the album cover I included a simplistic colour scheme, few or no characters and bold & simple fonts for the band name - all conventions of album covers.